Distrito 22@ Project. Barcelona. Spain
22@Barcelona project transforms two hundred hectares of industrial land of Poblenou into an innovative district offering modern spaces for the strategic concentration of intensive knowledge-based activities. This initiative is also a project of urban refurbishment and a new model of city providing a response to the challenges posed by the knowledge-based society.
It is the most important project of urban transformation of Barcelona city of the last years and one of the most ambitious of Europe of these characteristics, with a high real state potential and a 180 million Euros public investment of infrastructure plan.
22@Barcelona district commits itself to this model of integrated, diverse and balanced city and fosters the coexistence of spaces for production, training and investigation with an extensive housing offer, a new model of streets devoted to citizens'use and an excellent offer of public and green space.
Mr. Jaume Barnada, firstname.lastname@example.org
Category: Urban Planning, New Technologies
Innovation and Strategy
A new model of city:
The 22@Barcelona project creates a privileged environment for developing the most innovative knowledge-based activities, which are designated @ activities.
@ activities are those that use individual talent as their main productive resource, regardless of the economic sector they belong to: they may be related to research, design, publishing, culture, database management or multimedia activities, and they are characterized by their intense use of information and communication technologies; for these reasons, they account for a higher proportion of jobs than traditional economic activities.
These @activities, which coexist with traditional activities in the neighborhood, create a rich and diverse productive environment that favors overall business competitiveness.
22@Barcelona Project creates a privileged environment for the development of the economys most innovative activities, called @ activities.
22@Barcelona district integrates the different agents constituting the system of innovation -cutting edge companies, universities and training centres, and centres of research and transfer of technology - with different agents of promotion that facilitate interaction and communication among them.
The coexistence of innovative and dynamic companies with local district ones -shopping, small workshops, service sector- configure a rich productive fabric. This environment favours the synergy in pro of knowledge and the processes of innovation and allows the improvement of the competition as business group and the quality of life of the citizens that live and work in the 22@Barcelona district.
By means of the space for professionals, 22@Barcelona district promotes the creation of new networks of formal and informal relationship fostering the creation of local and international business cooperation projects to improve the social and business cohesion and increasing the quality of life and work in the 22@Barcelona district.
At the same time, through the Digital District program, 22@Barcelona stimulates and supports innovative projects that foster both the use of new Information and Communication Technologies and the collaboration of citizens and professionals with social, educational and cultural organizations in the district
The 22@Barcelona plan aims to renovate the industrial land of Poblenou in order to create a district of modern, knowledge-based business activities with infrastructure and developments adapted to business requirements and a significant presence of knowledge-based activities.
This renovation process is regulated by three ordinance plans:
- The Modification of the General Metropolitan Plan (MPGM), which favours the diversity of use in the area, acknowledges existing housing and plans to add new uses that are complementary to housing and compatible with the new production activities. This plan initially designates six areas to be developed through public initiatives (predetermined plans), and remits to derived plans to specify ordinances in each transformation area.
- The Special Infrastructure Plans (PEI), which allow for urban improvements on 37 kilometers of streets in the 22@Barcelona with highly competitive utilities and
- The Modification of the Special Plan for Historical/Artistic Architectural Heritage in the city of Barcelona, which adds 68 new elements of Poblenou.s industrial heritage to the Barcelona Heritage Catalogue
Transformation of an industrial area within the city in a neighborhood that develops "new knowledge economy" through the implementation of specific projects and doing productive activities compatible with residential. At present it is giving a second impulse to 22@ with the proposal of a Smart City Campus, which will be a test laboratory for urban innovation.
The proposed 22 @ is generated through a planning drafted by Barcelona City Council, but its execution through a Public-private process is the guarantee of urban transformation and the generation of new and innovative city local production capacity.
Therefore, proposals generated are basic: concentration of talent, new clusters, innovative culture, high technology centers, international platforms and business and professional spaces.
Impact and evaluation
The city of Barcelona is a city used to the positive impact of urban change, as they have been able to renew neighborhoods and provide new urban activities, economic and social. All this by applying concerted planning processes in short and medium term.
Despite the strong Spanish and European economic crisis, 22@ has maintained an acceptable level of activity, reflected in the implementation of various projects of great singularity and proposals that prepare the neighbourhood soil regeneration in medium term.
The 22@ is born with an innovation commitment in the field of sustainability as reflected in the planning regulations and the proposed planning. The Special Infrastructure Plan is a clear example of this will from administration, in order to create new networks to update the city. Today we are taking another step toward urban and edification self-sufficiency, through the development of the City Protocol and various examples of self-sufficient buildings.
One of the basic goals of 22@ lies in the ability to transfer knowledge through its activities, promotion and implementation of new business and ongoing relationship with other projects of the world's major cities.